Which automotive marketing and analytics tools support MCP?

Have a public MCP server (13)

• CallRailhttps://mcp.callrail.com/mcpCallRail is a call tracking and attribution platform widely used by dealerships, offering REST API v3 and an official MCP server with read and write tools.
• CallTrackingMetrics (CTM)https://api.calltrackingmetrics.com/mcp/v1CallTrackingMetrics (CTM) is a call tracking, attribution and contact center platform used by dealerships, with a REST API and an official CTM-hosted MCP server.
• Dealer Insightshttps://mcp.dealerinsights.com/mcpDealer Insights provides unified dealership analytics covering inventory, vendor performance, web traffic, ads, and sales, delivered as a read-only MCP connector for AI assistants.
• Focal Graphhttps://signal.focalgraph.com/mcpFocalGraph is Launch Labs' identity-resolution and session-intelligence product that connects anonymous web sessions to known individuals or households and delivers behavioral/identity data into existing CDPs, CRMs, and warehouses.
• FoureyesFoureyes is a dealership data platform (Foureyes Connect) that unifies CRM, DMS, website, phone, and inventory data, and offers an MCP connector so AI assistants can query that data.
• FullpathFullpath (formerly AutoLeadStar) is a Customer Data and Experience Platform (CDXP) that unifies dealership first-party data to power AI-driven marketing and engagement.
• Handwryttenhttps://mcp.handwrytten.com/mcpHandwrytten sends real pen-written cards and notes at scale, used by dealerships for customer follow-up from the CRM, with a public API and an official hosted MCP server.
• Hriznhttps://mcp.app.hrizn.io/mcpHrizn is a content operating system for automotive dealers and agencies, with a public REST API and a hosted MCP server covering inventory, content, OEM compliance checks, market data, and social.
• KPEYEhttps://mcp.kpeye.com/mcpKPEYE is a dealership website conversion intelligence platform that combines GA4, Search Console and performance data into dealer KPIs and recommendations, with a live MCP server.
• LVL Up Autohttps://lvlupauto.com/api/mcpLVL Up Auto is an independent catalog and scoring layer for dealership software, exposed through a 14-tool MCP server and a public REST API (OpenAPI 3.1).
• MarketCheckhttps://api.marketcheck.com/mcpMarketCheck provides vehicle inventory, sold listings, price prediction, and VIN decode data via REST API and an MCP server for US, Canada, and UK markets.
• Salesforce Data CloudSalesforce's customer data platform (rebranded Data 360 in October 2025) that unifies and harmonizes customer data into profiles for segmentation, insights, and activation.
• Tealium AudienceStreamTealium's omnichannel customer data platform (CDP) that stitches visitor data into unified profiles, builds audiences in real time, and activates them through connectors.

Documented API, no MCP server yet (13)

• automotiveMastermindPredictive analytics and marketing-automation platform for automotive dealers and OEMs (aka aM), part of S&P Global Mobility.
• Cars CommerceCars Commerce is the parent of Cars.com, Dealer Inspire, DealerRater, and AccuTrade, operating a partner-gated Integration Portal for developers.
• Cox AutomotiveCox Automotive is an automotive technology provider whose brands include Dealer.com (website / digital retail), VinSolutions (CRM), vAuto (inventory), Dealertrack (DMS / F&I), and Xtime (service).
• Dealer.comDealer.com is a Cox Automotive brand providing dealership website, digital marketing, and online shopping software.
• EdmundsEdmunds provides vehicle specs, editorial content, True Market Value (TMV), and True Cost to Own (TCO) data via REST APIs for partners and dealerships.
• fullthrottle.aiAI-enabled advertising technology platform using first-party household identity resolution to identify audiences, activate omnichannel campaigns, and measure marketing outcomes for automotive and other verticals.
• IgniteIgnite is Launch Labs' identity-resolution and activation platform that identifies anonymous website visitors using privacy-safe identity signals and delivers resolved leads into client CRMs for automotive dealers and agencies.
• Integrated Marketing Cloudfullthrottle.ai's Automotive IMC (Integrated Marketing Cloud) is an automotive marketing platform that manages dealership first-party data and transforms anonymous website traffic into household-level identity profiles for audience targeting and attribution.
• mParticleA customer data platform that collects, organizes, and forwards user data to downstream vendors and provides queryable customer profiles.
• Oracle Unity Customer Data PlatformOracle's customer data platform that ingests and unifies data from multiple sources into customer profiles for segmentation and activation.
• OrbeeOrbee is an automotive-focused customer data platform (CDP) and marketing data stack for dealerships that offers programmatic APIs and SDKs for tracking, tag management, and identity/event data.
• PodiumPodium is a customer-communications platform for local businesses, including auto dealerships, offering messaging/SMS, reviews, and AI lead engagement.
• ReputationReputation offers a v3 REST API for reviews, review responses, listings, surveys, locations and reputation metrics, with API keys issued by its customer success team.

Nothing public documented yet (11)

• ActivatorAutomotive customer data platform and multichannel marketing journey builder, built on Salesforce and operated by Dominion Dealer Solutions.
• AudienceIQ (Force Marketing)AudienceIQ is a customer data platform launched by Force Marketing in 2023 that collects and analyzes first-party automotive customer data to power segmentation and multi-channel dealer marketing.
• Client CommandAutomotive predictive/intent-data marketing vendor providing in-market shopper identification and audience targeting through its Active Shopper Network.
• Dealer InspireDealer Inspire is a Cars Commerce (Cars.com) brand providing dealership website platforms, digital advertising, and conversational/chat technology.
• DealerOnDealerOn provides automotive dealer websites, SEO, and digital advertising services.
• DealerVerseAI-powered digital marketing and advertising platform that lists automotive among its served industries (creative building, budget management, and campaign reporting).
• DrivonicAI-powered automotive marketing and audience-data platform (CDP) serving OEMs, dealerships, and dealer groups, with products including IRIS audience intelligence.
• ImpelImpel (formerly SpinCar) is an automotive AI customer-lifecycle platform spanning conversational chat, vehicle merchandising, service, and marketing for dealers and OEMs.
• Liminal CDPLiminal (getliminal.com) is an automotive customer data platform (CDP) and marketing automation platform for dealerships, providing identity resolution, data hygiene, lead management, audience segmentation, and omnichannel campaign automation.
• LotlinxLotlinx is a VIN-level inventory performance and marketing platform that uses machine learning to align dealer inventory with buyer demand.
• The AutoMinerAutomotive customer data platform and data/equity-mining marketing product, acquired by PureCars in January 2023 and offered as PureCars' CDP.

Common questions

Which automotive marketing and analytics tools support MCP?

Of the 37 marketing and analytics tools in the AutomotiveMCP Directory, 13 have a public MCP server: CallRail, CallTrackingMetrics (CTM), Dealer Insights, Focal Graph, Foureyes, Fullpath, Handwrytten, Hrizn, KPEYE, LVL Up Auto, MarketCheck, Salesforce Data Cloud and Tealium AudienceStream. 13 more have a documented API but no MCP server yet.

How do I check whether my marketing and analytics tool works with AI agents?

Open its listing here: each one shows whether it has an MCP server or a documented API, with links to the vendor's own documentation. If it shows "unknown", ask the vendor directly. Our dealer guide has the wording.

Does a vendor need an MCP server to work with AI agents?

No. An MCP server is the most direct way for ChatGPT, Claude and other assistants to connect, but a secure, documented API also counts: a developer or a gateway can put it in front of an agent.