How the standard is governed.
A standard is only as trustworthy as the process behind it — so here is exactly who runs this one, how it stays neutral, and how the specification changes.
The founders

Alex Oleynik
Co-founder · Specification
Leads the technical direction of the specification and the working-group process. Focused on making conformance objective and the protocol genuinely interchangeable across dealer systems.
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David Ortiz
Co-founder · Dealer adoption
Leads dealer adoption and the retail operations perspective. Brings three decades in automotive sales and dealership operations to keep the standard grounded in how stores actually run.
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Elijah Surratt
Co-founder · Partnerships & certification
Leads partnership and the certification program. Works with DMS, CRM, website and AI-agent vendors to align the standard with the realities of retail automotive.
LinkedInHow it’s organized
The council — its founders and founding members — maintains the specification and ratifies releases. Around them, participation is open to the whole industry.
How a change is made
Every change to the specification moves through the same open path, from proposal to ratified release.
- 01
Propose
Anyone can submit a change to a spec section; working groups and members raise proposals directly.
- 02
Working-group review
The relevant group reviews it for correctness, interoperability, and compliance impact.
- 03
Public comment
Substantive changes open for comment so implementers and dealers can weigh in before adoption.
- 04
Adopt & version
Accepted changes merge under semantic versioning; breaking changes need a MAJOR bump and a deprecation window.
- 05
Ratify
Once feature-frozen and reviewed, the council ratifies the release. Ratified versions change only by the rules above.
The full lifecycle and versioning rules live in Conformance & Versioning §2.
Staying neutral
Neutrality has to be built into the rules, not just promised. These rules are non-negotiable.
- No favorites
- No vendor gets preferential treatment in the spec or in certification.
- Recusal
- Members recuse from any decision touching their own commercial interests.
- Open certification
- Criteria are public and identical for everyone; there is no pay-to-pass tier.
- Worked in the open
- Proposals, working-group membership, and decisions are recorded publicly.
Partners & endorsers
The standard earns its name as the industry attaches to it. We’re assembling a founding cohort across DMS, CRM, website platforms, AI-agent vendors, dealer groups, and agencies. Partners and endorsers are listed here as they sign — never before they’re real. To put your name forward, apply to the founding cohort.
Want a seat at the table?
Founding partners shape the spec and the certification program before ratification. Anyone can propose revisions in the open today.