Dealer Insights
Marketing/Analytics · Inventory
Dealer Insights provides unified dealership analytics covering inventory, vendor performance, web traffic, ads, and sales, delivered as a read-only MCP connector for AI assistants.
Integration surface
- Public API
- unknown
- Access model
- unknown
- Auth
- unknown
- MCP server
- Yeslink ↗
- Capabilities
- Inventory:readspec domain →docs ↗
- Marketing & Analytics:readspec domain →docs ↗
Standard alignment
- Conformance
- Not assessed
- Spec version
- unknown
- Domain verified
- No, domain ownership not verified
- Certified
- No, the certification mark requires domain verification
Provenance & trust
- Source
- indexed from public docs
- Last verified
- 2026-10-02
- Contributor
- AutomotiveMCP
Notes
Dealer Insights published an AI connector page (dealerinsights.com/ai-connector, also reachable at /mcp) describing an MCP endpoint at mcp.dealerinsights.com/mcp that connects dealership data to Claude and ChatGPT. The connector is read-only by design and provides access to website traffic (Google Analytics 4), Google and Meta ads, vendor performance with Engagement Score, inventory and ad feed data, call tracking, SEO and local rankings, alerts and reports, and uploaded files. Group administrators can query across all rooftops. Setup requires signing in with Dealer Insights credentials (store-scoped, login-gated). The connector ships with pre-built briefings (Daily Marketing Pulse, Weekly Performance Summary, Month-End Scorecard, etc.) and exposes 66 purpose-built tools. No public REST API documentation was found, so API status is unknown.
Discussion
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Listing reflects publicly available integration information. It does not imply endorsement, membership, or certification by the Council.