FOCUS
CRM
FOCUS is a dealership-wide automotive CRM by Reynolds and Reynolds with mobile functionality, conversation AI, and role-specific dashboards for sales, BDC, and management teams.
Integration surface
- Public API
- unknown
- Access model
- partner gated
- Auth
- unknown
- MCP server
- unknown
- Capabilities
- unknown
Standard alignment
- Conformance
- Not assessed
- Spec version
- unknown
- Certified
- No
Provenance & trust
- Source
- indexed from public docs
- Last verified
- 2026-06-19
- Contributor
- AutomotiveMCP
- Entry source
- content/directory/focus.mdx ↗
Notes
FOCUS is a product of The Reynolds and Reynolds Company. No public API documentation, developer portal, or hosted MCP endpoint could be verified; Reynolds operates a partner-gated Reynolds Certified Interface Program for integrations rather than open public docs, so API access is treated as partner-gated and MCP as unknown. See also the [[reynolds-and-reynolds]] listing.
Discussion
Compare notes on integrating FOCUS — share patterns, gotchas, and questions about its API with people doing the same work.
Listing reflects publicly available integration information. It does not imply endorsement, membership, or certification by the Council.